Grand Caramel Popcorn
A Grand Caramel Popcorn launch staged as a cinema premiere, complete with neon, a red carpet and plenty of popcorn.
The idea
“Grand Premiere” turns the launch of Grand Caramel Popcorn into a red carpet event. The film opens outside a neon cinema and follows the carpet inside, where the new flavour gets the leading role.
The whole world grows from one simple association: popcorn belongs at the cinema. Neon, curtains, premiere lights and drifting kernels lead towards the packshot without revealing it too early.
I joined at the concept stage and worked on the storyboard, ice cream models, all on-screen 3D animation and sound design. A colleague wrote the first screenplay draft. The hardest part was bringing many small elements, glossy surfaces and moving light into one readable thirty-second sequence.