Branding
KUTOUT
A logo and brand book for KUTOUT, an imaginary brand built around a few simple geometric forms.
The idea
KUTOUT is an imaginary brand created for this identity exercise. I started with a small set of geometric forms and used them to build the logo and the rest of the visual system.
The brand book covers the mark, colour, typography and layout rules. It shows how the same shapes can stay recognisable across different compositions.
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