
Grand Almond
A warm, cinematic advert for Grand Almond, built around chocolate, almonds and a small nod to the pack's retro character.
The idea
“Almond Temptation” introduces Grand Almond with drifting almonds, glossy chocolate and slow movement. We borrowed a little of the pack’s retro character, then translated it into a contemporary cinematic language.
The film needed to feel more like temptation than a product demonstration. Warm light, material close-ups and restrained movement give the chocolate and almonds room to do the talking instead of relying on a fast edit.
I joined at the concept stage and stayed through the storyboard, ice cream models, all on-screen 3D work and sound design. A colleague wrote the first screenplay draft. The gloss, brittle almonds and flowing chocolate needed particular care because those small details make the whole scene believable.