Grand Cone: Sensual
A dark Grand Cone advert where orbiting cones, moving light and sound do more work than a spoken product explanation.
The idea
“Deliriously Sensual” is a TV and digital spot for Grand Cone. Cones orbit through a dark space before chocolate, light and movement reveal the pack. There is very little explanation. The atmosphere carries the product.
The visual starting point came from spy cinema: mystery, elegance and the careful reveal of one element after another. Instead of describing the flavour, the film uses reflections on chocolate, hard light and a camera that never shows everything at once.
I made the 3D animation and sound design. We treated audio as part of the story from the beginning, so the musical rhythm, transitions and product reveals developed together. That gives the thirty seconds its own tension instead of turning it into a sequence of polished renders.